Leprechaun Beer – Branding Project

This case study outlines the logo and mascot design project undertaken for Leprechaun Beer, an International Beer brand. The objective was to create a visually appealing and memorable brand identity that would capture the essence of Irish folklore and craft beer culture. The branding was inspired by the mythical characted Leprechaun shared by the client and aimed to create a distinct brand image for Leprechaun Beer.

Leprechaun Beer is a craft beer brand that celebrates Irish culture, tradition, and craftsmanship. The client desired a brand identity that would reflect their passion for high-quality brews, while also incorporating elements of Irish mythology. They wanted a logo and mascot design that would evoke a sense of whimsy, authenticity, and craftsmanship, and resonate with their target audience. The project involved creating a logo and mascot design for Leprechaun Beer, which would be used across various marketing materials, merchandise, and packaging.


The centerpiece of the logo featured a stylized leprechaun, drawn in a playful yet detailed manner. The leprechaun was depicted with a mischievous grin, wearing a hat and the lucky symbols of four leafed clover and gold. This symbolized both Irish folklore and the brand’s connection to nature. The typography was chosen to reflect a balance of tradition and modernity, with bold and legible lettering.

The logo and mascot design project for Leprechaun Beer resulted in a visually appealing and memorable brand identity that encapsulated the brand’s Irish heritage, craft beer culture, and sense of whimsy. By blending elements of tradition and modernity, the designs effectively communicated the brand’s values and resonated with the target audience. The logo and mascot now serve as a key component of Leprechaun Beer’s visual identity, helping to establish a distinct and recognizable brand in the competitive beer market.